EXPERIENCE

SOTHEBY’S INTERNATIONAL REALTY

APRIL 2018 – September 2023

eMarketing Specialist

MARCH 2021 – SEPTEMBER 2023

  • Managed and executed content creation on social media platforms, resulting in an 68% increase in followers

  • Assisted and provided support to more than 300 agents with tight deadlines

  • Worked closely with regional marketing director to create brand marketing elements, and support agents on identifying, strategizing and executing marketing initiatives and campaigns 

  • Oversaw and directed the daily operations of the local marketing coordinator, ensuring execution of tasks and objectives. 

  • Served as the product owner for existing and new marketing services or products such as, email marketing, CRMs, social media management platforms 

  • Provided concierge level onboarding and training for our marketing tools to newly affiliated real estate agents 

  • Provided direct 1:1 support to agents in email marketing, digital marketing campaigns, social media and other marketing resources offered by the company 

  • Facilitated the seamless integration of listing systems for enhanced efficiency and performance. 

  • Collaborated with the marketing and corporate teams to iterate on processes and systems to maximize efficiencies and ROI 

  • Applied brand templates and quality control content and advertisements across all marketing channels including: email, social media, digital, and web 

  • Worked with third-party product vendors for troubleshooting and management of product enhancements as necessary 

Marketing Coordinator

April 2018 – March 2021

  • Orchestrated collaborative sessions with agents to craft innovative marketing strategies and implement tactical solutions 

  • Conducted comprehensive training sessions for staff members, empowering them with capability in diverse marketing software to enhance agent support. 

  • Excelled as the Perchwell listing software manager, demonstrating expertise in all aspects of the listing process, including photo editing, marketing, and the compilation of property analytics. 

  • Designed the creation of unique logos to establish distinctive agent branding 

  • Meticulously monitored marketing activities managed expenses, and oversaw agent budget allocations 

  • Spearheaded the production of a wide array of marketing materials, encompassing postcards, show sheets, brochures, e-marketing pieces, and meticulously designed social media templates. 

  • Crafted compelling print and digital advertisements featured in prestigious magazines and websites to showcase new properties. 

  • Demonstrated talent for developing and refining content and copy for agent bios, property descriptions, and marketing collateral. 

  • Skillfully curated pitch materials and meticulously crafted marketing proposals, ensuring impactful client presentations for exclusive listings.

NEST SEEKERS INTERNATIONAL

July 2020 – December 2020

Creative Marketing Director of New Development

  • Demonstrated unwavering precision and consistency in the execution of design layouts, ensuring every detail is meticulously crafted. 

  • Engineered captivating graphics to spearhead email campaigns, engaging audiences and enhancing brand reach. 

  • Crafted compelling and visually striking ad imagery for various advertising platforms, including Google AdWords, Facebook, and more. 

  • Produced captivating and impactful imagery for promotional ads and specific social media posts, driving engagement and brand visibility. 

  • Held a direct reporting line to the CEO, actively contributing to high-level decision-making and company-wide creative direction. 

  • Innovatively created pitches, distinctive logos, and a comprehensive array of both print and digital marketing collateral. 

  • Expertly managed the end-to-end process of ordering and producing promotional materials, from attention-grabbing banners to professional brochures and captivating building signage.

DREAMERS DESIGNS, INC

January 2018 – Present

Owner/Designer

  • Spearheaded comprehensive website management and maintenance, ensuring functionality.

  • Orchestrated and executed social media management services to drive brand engagement and visibility.

  • Designed captivating cover art elements for an album cover, delivering a visual narrative that resonates with audiences.

  • Showcased artistry through precision in photo retouching, ensuring that clients’ visual content meets the highest standards of quality.

  • Consulted with clients to enhance their branding materials, elevating their digital and print presence, including website design, marketing brochures, and business cards.

  • Crafted a personal website of exceptional quality using Squarespace, aligning with clients’ branding and online identity.

  • Innovatively designed templates for postcards and flyers, elevating real estate advertising and attracting potential buyers.

NEST SEEKERS INTERNATIONAL

October 2015 – April 2018

Assistant Office Manager of The Serhant Team

  • Project managed the development, design, progress, & launch of two office websites

  • Co-developed an efficient and impactful way to distribute a monthly office newsletter

  • Cultivated monthly newsletter outlining the progress of listings, press, current and upcoming new developments

  • Collaborated with agents on marketing strategy, including layout design for apartments

  • Designed marketing materials such as postcards, flyers, show sheets, and books

  • Interfaced with potential and existing clients regarding company property listings

  • Managed office website by updating each section to reflect new listings, press and media coverage

  • Compiled internet traffic reports for each online real estate listing and generated weekly summaries for property sellers to review

NORTH AMERICAN MARINE & SECURITY SERVICES

SEPTEMBER 2023 - PRESENT

Operations & Marketing Director 

  • Leverage creative expertise to redesign marketing materials, maximizing their impact and effectiveness in reaching the target audience. 

  • Ensure prioritization and resource allocation is aligned to business needs and manage client expectations accordingly 

  • Reimagine and meticulously organize the file system, enhancing data retrieval and overall operational efficiency and accessibility. 

  • Develop, implement, optimize, and own project management processes to boost efficiency, streamline workflows, and increase output across the teams 

  • Play a pivotal role in supporting the CEO by efficiently managing and executing daily tasks, freeing valuable time for strategic decision-making.